Preparing the tourism workforce in Portugal for the digital future

After a decade of steady growth, the tourism sector in Portugal is facing its most acute challenge modern times, wake COVID-19 pandemic. As inbound visitors return to Portugal, workforce will need digital skills make effective use new technologies, and exploit opportunities digitalisation opening up for marketing, as well product destination development. Successful uptake by businesses be driving force building recovery resilience longer term. While there has been progress recent years, especially response pandemic, remains considerable scope go further. To support this transformation, report examines assesses current policy approaches development sector, presents selection considerations to: i) address transformation gaps, shortages organisation development, ii) enhance governance mechanisms workforce.